I love weddings. I love watching the story unfold, seeing all the wonderful moments and the sparkling glow of people so much in love. Since I’ve also been a photographer since the mid-90s, you would think my career choice would be obvious. And yet … I’m a terrible wedding photographer. I’m too shy, too nervous, too much of a control freak about technical details, and basically prefer to spend all my photography time in a studio with lights. When I found a position doing production work for an incredible boutique wedding photographer, I was thrilled. I got to see all the pictures, I got to make them sing, make everyone look as beautiful in the photograph as they did in real-life, and construct stunning albums that will show the story of the day, without having to trust Mr. Sun to be my key light.
But I noticed that many of my friends were getting married, and weren’t getting the treatment from their photographers that we delivered in our studio. The albums were lackluster, or non-existent; photos weren’t color corrected, and most ended up with nothing from their photographer but a CD-r of jpegs. Most thought they would make a scrapbook themselves, eventually, but a year or two later, still hadn’t had time, or discovered that they couldn’t make it look the way they wanted.
And this is why A La Carte Albums was born. Because everyone should have the option to have their story told, beautifully.